Why we built Parlay_

Our Manifesto

  • [est.2025]
  • [Lehi, Utah]
  • [Rep-first]
  • [Bet on your reps]

Every tool in a rep's stack tracks them. None of them makes the rep better. We built Parlay to work for the rep, not on the rep.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Start free

First 5 hours free. No card.

A rep on a city street at night, after his last pitch of the day
Reps pitch all day and go home guessing.

[01]The Problem_

Tracked, not taught.

Sales pays on results, but almost nobody tells you why you lost. Every tool tracks the rep.

  • The CRMLogs the deal
  • The dashboardCounts the dials
  • The call recorderStores the call
  • The activity logTimes your day
  • The repStill guessing what to say next time

[02]The Answer_

Meet the OAM.

Opportunity Acceleration Machine

Parlay is the first OAM. It turns your conversations into deals you can work: the right prospect, a likely dollar value, the next step, and who to call first. A CRM tracks deals for the company. An OAM moves them for you. Keep both.

CRM

For the company

  • Logs the deal
  • Forecasts the quarter
  • Keeps the record

OAM

For the rep

  • Builds deals from your calls
  • Next steps, notes, tasks
  • Who to call first

The OAM: your deals, already worked up.

  1. 01

    Every conversation becomes a deal

    Parlay matches each pitch to the right prospect or account and gives the deal a likely dollar value. No CRM needed.

  2. 02

    Next steps, notes and tasks

    Pulled from the call and kept on the deal, so nothing you promised slips.

  3. 03

    Who to follow up with first

    Your deals ranked by what they're worth and how long they've gone quiet.

On top of it, the coaching. Every pitch scored, a Double Down to work on next, and a scoreboard to climb.

Three reps comparing their Parlay scores on their phones

[03]The Method_

Built for the rep. Not on the rep.

Scoreboard, not surveillance.

Leaderboards, streaks and daily wins. Solo, only you see your pitches. On a team, your manager sees your scores to coach you, and you see where you rank.

A rep knocking on a front door

[04]Our Beliefs_

Don't just watch reps. Bet on them.

Tools that watch reps don't make them better. Coaching does: fast, specific and fair. That's how good reps get great, and how great reps get paid.

40%

More sold in their first year by reps on Parlay.

+19%

Weakest-skill gain for our 51 lowest-starting reps, first 10 pitches vs. their latest 10.

A rep smiling at a coaching tip in his earbuds
“What Parlay told me to change closed me multiple deals this week.”
Veteran rep at Aptive
Read the customer stories →

[05]AI Knowledge Base_

Articles & Insights.

All Articles

Aug 8, 2026ROI & Strategy

High-Ticket B2B Cold Calls Need Better Questions, Not Better Tricks

Senior B2B buyers spot cold-call tricks instantly. How to earn the next conversation with a real reason, better questions, and a specific ask.

Read

Aug 7, 2026ROI & Strategy

The Modern Auto Sale Starts Before the Test Drive

Car buyers arrive having done their research. How salespeople build on it: better questions, a test drive built around their reasons, and straight numbers.

Read

Aug 6, 2026ROI & Strategy

Virtual Life Insurance Sales: Make the Invisible Feel Understandable

Selling life insurance over video or phone means making an invisible product clear. Habits that help agents lead with people and speak plainly.

Read

[06]The Standard_

This is not more tracking. It's a coach in your pocket.

Not another dashboard. Your next move, your number and your Double Down, after every pitch.

Start free

First 5 hours of pitches coached free. No card.

Managers: you can monitor your reps, or you can sharpen them. Book a 15-min demo →