AI sales coaching · SaaS B2C_
B2C software reps: close more of the calls you already take
B2C software sales moves fast. Parlay scores every call you record, shows which lines win the sale and which lose it, and gives you one habit to fix — so every call sounds like your best one.
First 5 hours free
No card
Reps on Parlay sold 40% more in year one
Hold the pause after your pricing line. You filled it twice today.
[01]What it costs you_
B2C software teams lose sales when every rep tells a different story, objections catch them flat, and nobody knows which talk track actually closes.
B2C software reps need speed and a message that holds up. Parlay coaches every call — locking in the lines that close, fixing the ones that don't, and giving managers a clear read on what to coach.
Taylor GalbraithCo-Founder & CTO, Parlay[02]How it works_
One pitch in. A better next one out.
- 01 · Record
Hit record and pitch
On your phone, or clip on the Parlay Chip and forget it's there.
- What landedAnchoring on their monthly spend first.What lost themTiming, not price.Next moveCall back on the 16th with the two-option close.02 · Score
Get your next move
What landed, what lost them, and exactly what to do next on that deal.
- Double down
Hold the pause after your pricing line. You filled it twice today.
03 · ImproveWork your Double Down
The one habit costing you the most, with a three-step plan to fix it.
5 hours free, then from $20/mo. No contract. Pricing
[03]Receipts_
More sold in their first year by reps on Parlay.
Our 51 lowest-starting reps lifted their weakest skill 19%, first 10 pitches vs. their latest 10.
“What Parlay told me to change closed me multiple deals this week.”
[04]For managers_
Running a team? See who to coach first.
- Watch Parlay score a real pitch, live
- See every rep scored, weak spots ranked
- Get a price for your team on the call
You'll talk to a founder, not a script. We'll show you the one habit holding your team back.
James Biesinger
Co-Founder & CEO
★★★★★
On teams at Vivint · Aptive · RIDD
★★★★★
On teams at Vivint · Aptive · RIDD
[05]Answers_
Frequently asked questions
01What is Parlay, and how does its AI sales coaching work?
Parlay is the first OAM, or Opportunity Acceleration Machine: it turns your sales conversations into deals, matched to the right prospect or account, with a likely dollar value, the next step, notes and tasks, and who to follow up with first. On top of that, it coaches you: every pitch is scored, and you get a Double Down, the one thing to work on next, with a three-step plan. Record on your phone or the Parlay Chip. It works alongside your CRM, or without one.
02How is Parlay different from call recorders like Gong or Chorus?
Call recorders save hours of audio that nobody reviews, and most sales tools exist to track the rep. Parlay works for the rep. Every pitch gets scored, and you walk away with your next move, what the deal is worth, and the one habit to fix. Managers get every rep scored and the team's weak spots ranked, so they know exactly what to coach this week.
03How fast can I get started?
A rep can start today: your first 5 hours of pitches are coached free, with no card. Teams are live in under a week. It starts with a 15-minute demo with the founders, then we set Parlay up around your scripts and objections.
04Does Parlay actually make reps better?
Yes. Reps on Parlay sold 40% more in their first year. Our 51 lowest-starting reps improved their weakest skill 19% from their first 10 pitches to their latest 10. Because every pitch gets coached, not just the few a manager has time to hear, reps fix the habit costing them the most while it still matters.
05Does Parlay replace my CRM?
No. Parlay works alongside your CRM and can update it for you, so it gets fed without you typing. Your CRM tracks deals for the company. Parlay helps you move them.
06How much does Parlay cost?
For reps, your first 5 hours of pitches are coached free, with no card. After that it's $20 a month for 25 hours or $50 a month for 65 hours, with no contract. For teams, pricing starts at $65 per seat per month on an annual plan, and seat minimums apply.