AI Sales Coaching for Automotive Dealerships: Elevate Your Customer Experience

Boost Test Drives
Accelerate Training
Revolutionize car sales with AI-driven coaching, enabling precise feedback on test drives, enhancing customer interactions, and accelerating sales rep development.
Schedule a Demo
Angled mobile phone screen displaying a Parlay user dashboard with rep profile, performance scores, and a weekly progress graph to visualize improvement over time.
AI feedback card displaying communication scores in four areas—92% Persistence, 71% Soft Closing, 58% Questioning, and 87% Speed & Tonality—highlighting improvement areas.
Card labeled “Total Visibility” with “100% Real-Time Performance Tracking,” highlighting Parlay’s complete transparency into rep performance.

Transform Car Sales with AI-Infused Coaching

50%

Increase in test drive satisfaction scores.

30%

Faster sales rep onboarding and training.

25%

Reduction in lost sales opportunities due to poor pitches.

40%

Improvement in closing rates across teams.

60%

Increase in customer loyalty and retention.

Receive targeted, actionable insights... analyzing more than just words!

AI Insights
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Parlay’s conversation intelligence platform delivers instant clarity on your team’s performance, highlighting where reps excel and where they need improvement—so you can fine-tune strategies that ultimately boost revenue.
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Mobile phone screen displaying Parlay’s user score overview for Tommy Brooks, showing performance summary and individual scores in persistence, soft closing, questioning, and speed & tonality.

Why Dealership Teams Choose Parlay

Real-Time Feedback Delivery

Parlay provides instant coaching during test drives, enabling reps to refine their pitches on the spot for maximum impact.

Enhanced Customer Experience

AI-driven insights help reps deliver consistent, personalized interactions that wow customers from the showroom to the sale.

Rapid Sales Rep Training

Accelerate onboarding with targeted AI coaching that quickly brings new hires up to speed and ensures peak performance.

Data-Driven Performance Insights

Gain comprehensive visibility into team performance, allowing leaders to make strategic decisions based on hard data.

The Future of Sales Belongs to the Rep

We’re not here to coddle sales reps. We’re here to give them a fighting chance—armed with real coaching, real clarity, and real data.

Sales will always reward the bold. Parlay just makes sure the bold have better tools. Welcome to the new standard. Let’s build stronger reps, smarter teams, and a better game.
Mobile screen in black and white displaying Parlay’s user dashboard for Tommy Brooks, including a performance score of 82, identified strengths and weaknesses, and a leaderboard ranking reps by score and number of recordings.
Performance card for Tommy Brooks showing a score of 82 with identified strengths in persuasion and influence, and weaknesses in word choice and filler words.

Ready to transform your sales team?

Stop guessing and start growing. With Parlay, leaders get the real-time visibility to drive performance, and reps get the immediate feedback to elevate their game.
Schedule a Demo
Schedule a Demo