Bet On Your Reps

Lehi, UT--:--

PARLAY

[01]

AI Sales Coaching & Feedback

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[AI sales coaching] that actually makes reps better

Instant feedback, coaching, and competition after every sales conversation—so reps improve faster and leaders gain clarity without micromanaging.

From raw conversations to measurable improvement—automatically.

Play demo

/

90 SEC

Parlay AI sales coaching platform dashboard showing real-time rep performance insights

Play demo

/

90 SEC

Parlay AI sales coaching platform dashboard showing real-time rep performance insights

Play demo

/

90 SEC

Parlay AI sales coaching platform dashboard showing real-time rep performance insights

Experience Parlay

2026

Trusted by 100+ Sales Teams

[02]

Why Parlay

_

Sales improves when reps get clear, immediate feedback and leaders stop guessing what's happening in the field and on calls

Sales improves when reps get clear, immediate feedback and leaders stop guessing what's happening in the field and on calls

Sales improves when reps get clear, immediate feedback and leaders stop guessing what's happening in the field and on calls

+6

+6

+6

We built Parlay to help reps win more conversations—not to give managers another dashboard to babysit.

Brooke Roney

Co-Founder & CGO

Brooke Roney

Co-Founder & CGO

Brooke Roney

Co-Founder & CGO

3x

Faster rep improvement

3x

Faster rep improvement

3x

Faster rep improvement

30%

Increase in Revenue

30%

Increase in Revenue

30%

Increase in Revenue

40%

Higher Close Rates

40%

Higher Close Rates

40%

Higher Close Rates

100%

Conversation Coverage

100%

Conversation Coverage

100%

Conversation Coverage

Most sales conversations disappear the moment they end

These problems don't need to exist

  • Delayed coaching

  • Ride-alongs don't scale

  • CRM busywork

  • Leaders flying blind

  • Reps guessing what worked

  • Subjective feedback

  • No consistency across reps

  • Feedback arrives too late

Most sales conversations disappear the moment they end

These problems don't need to exist

  • Delayed coaching

  • Ride-alongs don't scale

  • CRM busywork

  • Leaders flying blind

  • Reps guessing what worked

  • Subjective feedback

  • No consistency across reps

  • Feedback arrives too late

Most sales conversations disappear the moment they end

These problems don't need to exist

  • Delayed coaching

  • Ride-alongs don't scale

  • CRM busywork

  • Leaders flying blind

  • Reps guessing what worked

  • Subjective feedback

  • No consistency across reps

  • Feedback arrives too late

See the hidden cost behind rep turnover.

Number of reps

Missing variables: reps

Annual Rep Churn Rate (%)

Missing variables: churnRate%

Average Revenue Per Rep (Annual)

$Missing variables: revenuePerRep

Ramp Time (Months to Full Productivity)

Missing variables: rampMonths

Hiring Cost Per Rep

$Missing variables: hiringCost

Ramp productivity assumption

Full Loss
Half Productive

Annual cost

$ Missing variables: reps, churnRate, hiringCost, revenuePerRep, rampMonths, rampProductivity
$ Missing variables: reps, churnRate, hiringCost, revenuePerRep, rampMonths, rampProductivity
$ Missing variables: reps, churnRate, hiringCost, revenuePerRep, rampMonths, rampProductivity

*This estimate reflects direct hiring and productivity loss only. Most organizations underestimate churn impact by 20–40% when factoring in morale, management bandwidth, and lost deal momentum.

"Give us one conversation and we'll show you exactly how your reps get better—automatically."

James Biesinger

Co-Founder & CEO

James Biesinger

Co-Founder & CEO

James Biesinger

Co-Founder & CEO

[03]

What We Do

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[03]

What We Do

_

[03]

What We Do

_

Turn every sales conversation into real-time coaching.

Turn every sales conversation into real-time coaching.

Turn every sales conversation into real-time coaching.

[id]

[service]

[What we do]

01

Real-Time Scoring

Score every sales conversation instantly

Live feedback

Objective scoring

Rep-first

Mobile

01

Real-Time Scoring

Score every sales conversation instantly

Live feedback

Objective scoring

Rep-first

Mobile

Rep viewing sales pitch score and AI sales coaching feedback on his phone

“It shows reps what actually matters.”

01

Real-Time Scoring

Score every sales conversation instantly

Live feedback

Objective scoring

Rep-first

Mobile

Rep viewing sales pitch score and AI sales coaching feedback on his phone

“It shows reps what actually matters.”

02

Rep Coaching

Coach reps while the pitch is still fresh

Clear next steps

Skill drills

Confidence

Consistency

02

Rep Coaching

Coach reps while the pitch is still fresh

Clear next steps

Skill drills

Confidence

Consistency

Sales rep walking down thje sidewalk looking at his sales pitch feedback on an ipad

“Reps started fixing things same day.”

02

Rep Coaching

Coach reps while the pitch is still fresh

Clear next steps

Skill drills

Confidence

Consistency

Sales rep walking down thje sidewalk looking at his sales pitch feedback on an ipad

“Reps started fixing things same day.”

03

Competition & Gamification

Make improvement visible and motivating

Leaderboards

Momentum

Accountability

Culture

03

Competition & Gamification

Make improvement visible and motivating

Leaderboards

Momentum

Accountability

Culture

Two phones showing both a sales rep leaderboard and a sales organization's overall score

“Our team actually cares about getting better.”

03

Competition & Gamification

Make improvement visible and motivating

Leaderboards

Momentum

Accountability

Culture

Two phones showing both a sales rep leaderboard and a sales organization's overall score

“Our team actually cares about getting better.”

04

Leadership Insight

See team-wide strengths without spying

Org trends

Focus areas

Rep-friendly

Mobile admin

04

Leadership Insight

See team-wide strengths without spying

Org trends

Focus areas

Rep-friendly

Mobile admin

I pad showing Parlay's web platform and ai coaching dashboard

“We finally know where to coach.”

04

Leadership Insight

See team-wide strengths without spying

Org trends

Focus areas

Rep-friendly

Mobile admin

I pad showing Parlay's web platform and ai coaching dashboard

“We finally know where to coach.”

05

Enterprise Intelligence

Feed real sales data into your systems

CRM sync

Dialers

Forecasting

Contextual data

05

Enterprise Intelligence

Feed real sales data into your systems

CRM sync

Dialers

Forecasting

Contextual data

Sales team viewing their sales pitch data and getting live AI sales coaching

“Our CRM finally reflects reality.”

05

Enterprise Intelligence

Feed real sales data into your systems

CRM sync

Dialers

Forecasting

Contextual data

Sales team viewing their sales pitch data and getting live AI sales coaching

“Our CRM finally reflects reality.”

06

Custom Playbooks

Coach your reps according to how you sell

Scripts

Objections

Language

Rules

06

Custom Playbooks

Coach your reps according to how you sell

Scripts

Objections

Language

Rules

Saleswoman viewing her sales pitch scores on her iphone

“It sounds like us, not generic AI.”

06

Custom Playbooks

Coach your reps according to how you sell

Scripts

Objections

Language

Rules

Saleswoman viewing her sales pitch scores on her iphone

“It sounds like us, not generic AI.”

Stop guessing. Start improving.

[04]

How it works

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[04]

How it works

_

[04]

How it works

_

Lightning-quick deployment.

Lightning-quick deployment.

Lightning-quick deployment.

From first call to live coaching in under a week.

Day 1

Discovery Call

We learn your sales process, integrations, and coaching goals. You tell us what good looks like.

Day 2-3

Connect & Configure

We integrate with your dialer and CRM, build your custom scorecard, and configure coaching criteria.

Day 4

Test & Calibrate

We run real conversations through the system, fine-tune scoring, and make sure feedback is dialed in.

Day 5

Go Live

Your team starts getting AI coaching after every conversation. We monitor and optimize from day one.

Day 1

Discovery Call

We learn your sales process, integrations, and coaching goals. You tell us what good looks like.

Day 2-3

Connect & Configure

We integrate with your dialer and CRM, build your custom scorecard, and configure coaching criteria.

Day 4

Test & Calibrate

We run real conversations through the system, fine-tune scoring, and make sure feedback is dialed in.

Day 5

Go Live

Your team starts getting AI coaching after every conversation. We monitor and optimize from day one.

Day 1

Discovery Call

We learn your sales process, integrations, and coaching goals. You tell us what good looks like.

Day 2-3

Connect & Configure

We integrate with your dialer and CRM, build your custom scorecard, and configure coaching criteria.

Day 4

Test & Calibrate

We run real conversations through the system, fine-tune scoring, and make sure feedback is dialed in.

Day 5

Go Live

Your team starts getting AI coaching after every conversation. We monitor and optimize from day one.

What happens post-launch?

We don't disappear after deployment. Your coaching system gets smarter over time.

Continuous Coaching Insights

Real-time tracking of every rep's performance. Monthly reports on improvement trends, coaching impact, and team-wide signals.

Continuous Coaching Insights

Real-time tracking of every rep's performance. Monthly reports on improvement trends, coaching impact, and team-wide signals.

Continuous Coaching Insights

Real-time tracking of every rep's performance. Monthly reports on improvement trends, coaching impact, and team-wide signals.

Ongoing Optimization

Quarterly analysis and recommendations to maximize coaching ROI. Refine playbooks, adjust scoring, scale what works.

Ongoing Optimization

Quarterly analysis and recommendations to maximize coaching ROI. Refine playbooks, adjust scoring, scale what works.

Ongoing Optimization

Quarterly analysis and recommendations to maximize coaching ROI. Refine playbooks, adjust scoring, scale what works.

Support & Training

Priority support via Slack and email. Onboard new reps, update playbooks, get help when you need it.

Support & Training

Priority support via Slack and email. Onboard new reps, update playbooks, get help when you need it.

Support & Training

Priority support via Slack and email. Onboard new reps, update playbooks, get help when you need it.

[07]

Tech Stack

_

Endless Integrations

Endless Integrations

Endless Integrations

+40 more

+40 more

[12]

lets get started

_

Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[12]

lets get started

_

Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[12]

lets get started

_

Ready to see what your reps are missing?

Live demo of AI coaching in action

Custom performance audit for your team

ROI projections for your business

I personally review every performance audit to ensure we can deliver real value.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Book a 15-minute demo with our team. We'll show you exactly how Parlay coaches your reps—automatically.

Team size

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart Home
Deven with Dentive
Jessica Draper with JZ Styles
Shem with Seven Brothers
Jim Terry with Godfrey Trucking

Trusted by 100+ sales teams

[06]

testimonials

_

[06]

testimonials

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[06]

testimonials

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DON'T TAKE OUR WORD FOR IT.

DON'T TAKE OUR WORD FOR IT.

DON'T TAKE OUR WORD FOR IT.

Sales teams that turned on Parlay and never looked back.

Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.

Jon with Tax Lien Wealth Builders

Jon

Partner & VP of Sales, TLWB

Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.

Jon with Tax Lien Wealth Builders

Jon

Partner & VP of Sales, TLWB

Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.

Jon with Tax Lien Wealth Builders

Jon

Partner & VP of Sales, TLWB

4.9

4.9

4.9

Clutch.co

45 reviews

Average review rating

4.9

100+

sales teams coached

99%

satisfaction rate

Real teams. Real results. Better reps.

Every team coached sees measurable improvement within 30 days.

I was skeptical—we've tried coaching tools before. But Parlay actually sticks. My reps use it without me nagging them, and the feedback is so specific they can't ignore it. We saw results in the first two weeks. Not exaggerating.

3x

Faster Rep Improvement

40%

Higher Close Rates

Carson with RIDD pest control

Carson

Owner, RIDD

I was skeptical—we've tried coaching tools before. But Parlay actually sticks. My reps use it without me nagging them, and the feedback is so specific they can't ignore it. We saw results in the first two weeks. Not exaggerating.

3x

Faster Rep Improvement

40%

Higher Close Rates

Carson with RIDD pest control

Carson

Owner, RIDD

I was skeptical—we've tried coaching tools before. But Parlay actually sticks. My reps use it without me nagging them, and the feedback is so specific they can't ignore it. We saw results in the first two weeks. Not exaggerating.

3x

Faster Rep Improvement

40%

Higher Close Rates

Carson with RIDD pest control

Carson

Owner, RIDD

My team went from dreading feedback to actually asking for it. Parlay made coaching feel less like a performance review and more like a tool they actually want. Biggest culture shift we've had in years.

100%

Conversation Coverage

30%

Revenue Increase

Brent with aptive environmental

Brent

Regional Sales Manager, Aptive

My team went from dreading feedback to actually asking for it. Parlay made coaching feel less like a performance review and more like a tool they actually want. Biggest culture shift we've had in years.

100%

Conversation Coverage

30%

Revenue Increase

Brent with aptive environmental

Brent

Regional Sales Manager, Aptive

My team went from dreading feedback to actually asking for it. Parlay made coaching feel less like a performance review and more like a tool they actually want. Biggest culture shift we've had in years.

100%

Conversation Coverage

30%

Revenue Increase

Brent with aptive environmental

Brent

Regional Sales Manager, Aptive

I coach sales teams for a living, and Parlay does things I can't do at scale. It catches the little moments in conversations that make or break a deal. My clients' teams are ramping faster and retaining better. It's become part of my playbook.

50%

Less Rep Turnover

2x

Faster Ramp Time

Nate with Cultivate Coaching

Nate

Owner & Success Coach, Cultivate Coaching

I coach sales teams for a living, and Parlay does things I can't do at scale. It catches the little moments in conversations that make or break a deal. My clients' teams are ramping faster and retaining better. It's become part of my playbook.

50%

Less Rep Turnover

2x

Faster Ramp Time

Nate with Cultivate Coaching

Nate

Owner & Success Coach, Cultivate Coaching

I coach sales teams for a living, and Parlay does things I can't do at scale. It catches the little moments in conversations that make or break a deal. My clients' teams are ramping faster and retaining better. It's become part of my playbook.

50%

Less Rep Turnover

2x

Faster Ramp Time

Nate with Cultivate Coaching

Nate

Owner & Success Coach, Cultivate Coaching

[05]

Featured Customer Story

_

Feb 17, 2026

How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.

Industry

Real Estate Education

Company Size

75+ Reps

Automation Timeline

5 Days

40%

Higher close rates

3x

Faster rep ramp time

Real estate investment coach speaking at a real estate seminar

[05]

Featured Customer Story

_

Feb 17, 2026

How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.

Industry

Real Estate Education

Company Size

75+ Reps

Automation Timeline

5 Days

40%

Higher close rates

3x

Faster rep ramp time

Real estate investment coach speaking at a real estate seminar

[05]

Featured Customer Story

_

Feb 17, 2026

How TLWB boosted close rates and rep consistency with AI-powered sales coaching from Parlay.

Industry

Real Estate Education

Company Size

75+ Reps

Automation Timeline

5 Days

40%

Higher close rates

3x

Faster rep ramp time

Real estate investment coach speaking at a real estate seminar

[10]

Answers

_

Frequently asked questions

01

What is AI sales coaching and how does Parlay work?

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

02

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

03

How long does it take to set up Parlay for my sales team?

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

04

Does AI coaching actually improve sales rep performance?

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

05

Will Parlay work with our existing CRM and sales tools?

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

06

How much does AI sales coaching with Parlay cost?

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

CEO & Co-Founder

[10]

Answers

_

Frequently asked questions

01

What is AI sales coaching and how does Parlay work?

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

02

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

03

How long does it take to set up Parlay for my sales team?

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

04

Does AI coaching actually improve sales rep performance?

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

05

Will Parlay work with our existing CRM and sales tools?

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

06

How much does AI sales coaching with Parlay cost?

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

CEO & Co-Founder

[10]

Answers

_

Frequently asked questions

01

What is AI sales coaching and how does Parlay work?

AI sales coaching uses artificial intelligence to analyze real sales conversations—calls, demos, and meetings—and deliver personalized feedback to every rep automatically. Parlay listens to your team's conversations, scores them against your proven sales methodology, and gives reps specific, actionable coaching after every interaction. Unlike traditional sales training that happens once a quarter, Parlay provides continuous coaching at scale so every rep improves with every call.

02

How is Parlay different from conversation intelligence tools like Gong or Chorus?

Most conversation intelligence platforms just record and transcribe calls—they tell you what happened but don't coach your reps on how to get better. Parlay goes further by delivering AI-powered coaching feedback tailored to your specific sales process. Think of it as giving every rep their own personal sales coach that's available after every single conversation, not just the ones a manager has time to review.

03

How long does it take to set up Parlay for my sales team?

Most teams are fully deployed in under a week. Day one is a discovery call to understand your sales process and methodology. By day two or three, we connect to your existing tools and configure scoring criteria. Day four is testing and calibration, and by day five your team is live and receiving AI coaching on every conversation. There's no lengthy implementation or months of onboarding—just fast time to value.

04

Does AI coaching actually improve sales rep performance?

Yes—and the results are measurable. Teams using Parlay see up to 40% higher close rates, 3x faster rep ramp time, and significantly less time spent on manual coaching. Because every conversation gets reviewed (not just the 1-2% a manager can listen to), reps get consistent feedback that compounds over time. New hires ramp faster, mid-performers level up, and your best practices actually get adopted across the team.

05

Will Parlay work with our existing CRM and sales tools?

Parlay is built to integrate with the tools your team already uses. We connect with major dialers, CRMs, and video conferencing platforms so there's no disruption to your existing sales workflow. Your reps don't need to change how they sell—Parlay works in the background, analyzing conversations and delivering coaching insights where your team already spends their time.

06

How much does AI sales coaching with Parlay cost?

Every team is different, so we build custom pricing based on your team size, sales volume, and goals. We don't believe in one-size-fits-all tiers—your pricing should reflect the value Parlay delivers to your specific organization. Get in touch with our team and we'll put together a plan that makes sense for you. Most clients see positive ROI within the first month.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

CEO & Co-Founder