AI sales coaching that works for the rep_

Get paid on more of the pitches you already give.

Record any pitch. Parlay scores it, tells you your next move, and coaches the one habit costing you deals.

Start free

First 5 hours free
No card

Running a team? Book a 15-min demo →

Reps on Parlay sold 40% more in year one

Watch it work · about a minute_

See a pitch become a deal.

One minute on the iPhone app for reps, one on the web app for teams, played out with a fictional sales team.

Book a 15-min demo

Live in under a week

[01]How it works_

One pitch. A better next one.

Pitch like you always do.

Tap record on your phone or clip on the Parlay Chip. Then just sell.

[02]What you get_

Know your next move. Know your number. Fix your one habit.

What landedAnchoring on their monthly spend first.
What lost themTiming, not price.
Next moveCall back on the 16th with the two-option close.
Today

Your next move

After every pitch: what landed, what lost them, and exactly what to do next on that deal.

This week

Your number

Every deal you pitched, with its value and the next step from the call. Know which follow-ups to chase first.

Double down

Hold the pause after your pricing line. You filled it twice today.

Every pitch after

Your Double Down

After every pitch, Parlay names the one thing to double down on, with a three-step plan to fix it.

Three sales reps comparing their Parlay scores on their phones

[03]For the reps_

This isn't Big Brother. It's a scoreboard.

Leaderboards, streaks and daily wins. On your own, only you see your pitches. On a team, you see where you rank.

[04]Receipts_

40%

More sold in their first year by reps on Parlay.

+19%

Our 51 lowest-starting reps lifted their weakest skill 19%, first 10 pitches vs. their latest 10.

A rep smiling at a coaching tip in his earbuds
“What Parlay told me to change closed me multiple deals this week.”
Veteran rep at Aptive
The Parlay Chip worn on a lanyard over a black t-shirt

[05]The Parlay Chip_

Hands full at the door? Clip it on.

Record on your phone, or wear the Parlay Chip and forget it's there. Every pitch still lands in your app, scored.

Start free on your phone →

[06]For managers_

Your bottom third is one habit away.

  • Every rep scored, weak spots ranked
  • Watch Parlay score a real pitch, live
  • Live in under a week, from $65/seat

You'll talk to a founder, not a script. We'll show you the one habit holding your team back.

James Biesinger - CEO and Co-Founder of Parlay

James Biesinger

Co-Founder & CEO

Pick a time below — we confirm instantly.

By checking this box, I consent to receive SMS text messages from Good Odds Inc. (doing business as Parlay) related to my account, services I request, onboarding updates, support communications, and account notifications. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Carriers are not liable for delayed or undelivered messages.
By checking this box, I consent to receive marketing and promotional SMS messages from Good Odds Inc. (doing business as Parlay), including product updates, feature announcements, and special offers. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.

Pick your time slot — we'll confirm your demo instantly.

Tommy Jones with Vivint Smart HomeDeven with DentiveJessica Draper with JZ StylesShem with Seven BrothersJim Terry with Godfrey Trucking

★★★★★

Trusted by Vivint, Aptive & more

[07]Featured Customer Story_

Feb 17, 2026

TLWB lifted close rates 40% in 90 days by coaching every call, not a sample.

Industry
Real Estate Education
Company Size
75+ Reps
Automation Timeline
5 Days

40%

Higher close rates

3x

Faster rep ramp time

Read customer story
Real estate investment coach speaking at a real estate seminar

[08]Answers_

Frequently asked questions

01What is Parlay, and how does its AI sales coaching work?

Parlay is the first OAM, or Opportunity Acceleration Machine: it turns your sales conversations into deals, matched to the right prospect or account, with a likely dollar value, the next step, notes and tasks, and who to follow up with first. On top of that, it coaches you: every pitch is scored, and you get a Double Down, the one thing to work on next, with a three-step plan. Record on your phone or the Parlay Chip. It works alongside your CRM, or without one.

02How is Parlay different from call recorders like Gong or Chorus?

Call recorders save hours of audio that nobody reviews, and most sales tools exist to track the rep. Parlay works for the rep. Every pitch gets scored, and you walk away with your next move, what the deal is worth, and the one habit to fix. Managers get every rep scored and the team's weak spots ranked, so they know exactly what to coach this week.

03How fast can I get started?

A rep can start today: your first 5 hours of pitches are coached free, with no card. Teams are live in under a week. It starts with a 15-minute demo with the founders, then we set Parlay up around your scripts and objections.

04Does Parlay actually make reps better?

Yes. Reps on Parlay sold 40% more in their first year. Our 51 lowest-starting reps improved their weakest skill 19% from their first 10 pitches to their latest 10. Because every pitch gets coached, not just the few a manager has time to hear, reps fix the habit costing them the most while it still matters.

05Does Parlay replace my CRM?

No. Parlay works alongside your CRM and can update it for you, so it gets fed without you typing. Your CRM tracks deals for the company. Parlay helps you move them.

06How much does Parlay cost?

For reps, your first 5 hours of pitches are coached free, with no card. After that it's $20 a month for 25 hours or $50 a month for 65 hours, with no contract. For teams, pricing starts at $65 per seat per month on an annual plan, and seat minimums apply.

Your next pitch is free.

Start free

First 5 hours of pitches coached free. No card.

Running a team? Book a 15-min demo →