TLWB lifted close rates 40% in 90 days by coaching every call, not a sample.

TLWB's sales managers were coaching 50+ reps manually — listening to a handful of recorded calls each week and giving feedback days later. Most conversations went unreviewed, and new reps were left to figure things out on their own for weeks before getting meaningful guidance.

The sales floor was high-volume and fast-paced, with reps running both inbound and outbound calls selling high-ticket investment education programs. Managers could only listen to 5-10% of conversations, and their feedback was often generic — 'be more confident' or 'handle objections better' without specifics. New reps took 4-6 weeks to ramp, and many washed out before they ever got consistent coaching. Top performers had techniques that worked, but there was no systematic way to identify what they were doing differently and transfer those skills to the rest of the team. TLWB was growing fast and needed coaching that could keep pace.

Parlay gave TLWB AI-powered coaching on every call — instant, specific, and scalable.

Parlay integrates directly into TLWB's call workflow, analyzing every sales conversation in real time. After each call, reps receive immediate, specific feedback on what they did well and exactly what to improve — from objection handling to trial closes to building urgency. Managers get a dashboard showing rep performance trends, team-wide patterns, and exactly where to focus their limited coaching time. Instead of listening to a handful of calls per week, managers now have visibility into 100% of conversations and can zero in on the reps and moments that matter most.

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What changed at Tax Lien Wealth Builders.

• Close rates increased 40% within 90 days
• New rep ramp time cut from 6 weeks to 2 weeks
• 100% of sales conversations now receive AI coaching
• Manager coaching prep time reduced by 50%
• Top performer techniques identified and shared across the entire team