RIDD raised close rates 28% and halved new-rep ramp by scoring every pitch at the door.

RIDD's sales managers couldn't keep up with coaching 100+ door-to-door reps spread across multiple regions. Feedback was inconsistent—some reps got coached weekly, others went months without real guidance.

New reps took 4-6 weeks to ramp, and turnover was high because reps who struggled early never got the targeted feedback they needed. Managers rode along on a fraction of pitches and relied on gut feel rather than data. Top performers' techniques weren't being captured or shared with the rest of the team. The result was a wide performance gap between the best and worst reps, with no scalable way to close it. RIDD needed a way to coach every rep on every pitch without multiplying their management headcount.

Parlay gave RIDD AI-powered coaching on every single pitch—without adding managers.

Parlay integrates with RIDD's existing workflow to analyze every sales conversation in real time. After each pitch, reps receive instant, specific feedback on what they did well and exactly where to improve—from objection handling to closing technique. Managers get a dashboard showing rep performance trends, coaching opportunities, and team-wide patterns. Instead of riding along on 5% of pitches, managers now have visibility into 100% of conversations and can focus their time on the reps who need the most help.

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What changed at RIDD.

• Close rates increased 28% within the first 60 days
• New rep ramp time cut from 6 weeks to 3 weeks
• 100% of pitches now receive AI coaching feedback
• Manager coaching time reduced by 60%
• Top rep techniques automatically identified and shared team-wide