[01]For sales managers_
Your bottom third is one habit away from the top.
Parlay scores every pitch your reps record, ranks each rep's weak spots, and tells you what to coach this week.
- Every rep scored, weak spots ranked
- Reps feel coached, not watched
- Live in under a week, from $65/seat
Reps on Parlay sold 40% more in year one
Book a 15-min demo
With a founder. We'll score one of your reps' pitches live.
Selling on your own? Start free
[02]The team view_
Stop listening to 100 calls. Coach the right habit.
- 01
Every rep, scored
Every pitch your reps record gets a score on six skills. No more riding along to find out.
- 02
Weak spots, ranked
See the one habit holding each rep back, and the one hurting the whole team.
- 03
What to coach this week
Walk into every 1:1 knowing exactly what to work on. Then watch the score move.
[03]Testimonials_
Why teams like Aptive coach with Parlay
Managers who stopped watching reps and started sharpening them.
Honestly didn't think AI could coach a sales team. Then our reps started closing deals they would've lost six months ago. Parlay picked up on things our best managers were missing—and it does it after every single conversation. We're not going back.
Jon
Partner & VP of Sales, TLWB
4.9
- Clutch.co
- 45 reviews
- Average review rating
- 4.9
"Give us one conversation and we'll show you exactly how your reps get better—automatically."
James Biesinger
Co-Founder & CEO
See who to coach
Book a 15-min demo+40%
sold in year one
19%
weakest-skill lift
Real teams. Real reps. More deals.
Our 51 lowest starters, first 10 pitches vs. latest 10.
We'd bought coaching tools before and nobody opened them. My guys check Parlay on their own between doors because the feedback is about their pitch, not a generic tip. We saw it in the numbers inside two weeks.
3x
Faster Rep Improvement
40%
Higher Close Rates
Carson
Owner, RIDD
Feedback used to feel like getting called into the office. Now reps pull up their score after a door and ask me what to work on. That's the biggest shift in our culture I've seen in years.
100%
Conversation Coverage
30%
Revenue Increase
Brent
Regional Sales Manager, Aptive
I coach sales teams for a living. Parlay catches the small moments in a conversation that I'd only hear if I sat in on every call, which I can't. My clients' teams ramp faster, and it's now part of how I coach.
50%
Less Rep Turnover
2x
Faster Ramp Time
Nate
Owner & Success Coach, Cultivate Coaching
[04]How it works_
Live in under a week.
Kickoff to coached reps in under a week. Reps record on a phone or our wearable.
Day 1
Kickoff Call
We learn how your team sells and where reps get stuck. You tell us what a great pitch sounds like.
Day 2-3
Build Your Scorecard
We turn your playbook into a scorecard, connect your CRM, and set reps up on phone or wearable.
Day 4
Test & Calibrate
We score real pitches from your team, tune the grading, and make sure the coaching sounds like you.
Day 5
Go Live
Every rep gets coached after every pitch. You get a ranked list of who to coach this week.
What happens post-launch?
We don't vanish after launch. Each week you see who moved and what to coach next.
What to Coach This Week
Every rep's scores and trends in one place. The weak spots costing your team the most, ranked.
Ongoing Tuning
Quarterly check-ins on what's working. Refine playbooks, adjust scoring, and do more of what wins.
Support & Training
Priority support by Slack and email. Add new reps, update playbooks, and get help fast.
See what rep turnover really costs you.
New reps while ramping
Turnover cost per year
$ 1,057,500
*This counts only hiring cost and sales lost while new reps ramp. Most organizations underestimate churn impact by 20–40% when factoring in morale, management bandwidth, and lost deal momentum.
— Quick Answers
Common questions before your demo.
- How long is the demo?
- 15 minutes. We score a real pitch live, show you the manager view, and answer your questions.
- Will my reps feel watched?
- No. It works like a scoreboard. You see their scores so you can coach them, and they see where they rank.
- How fast can we go live?
- Under a week from kickoff to live coaching. Reps record on their phone or the Parlay wearable and keep selling.
- What does it cost?
- Teams start at $65/seat/month, billed yearly. Seat minimums apply. Reps on their own can start free: first 5 hours, no card.
[07]Let's get started_
Ready to see who to coach first?
- Watch Parlay score a real pitch, live
- See every rep scored, weak spots ranked
- Get a price for your team on the call
You'll talk to a founder, not a script. We'll show you the one habit holding your team back.
James Biesinger
Co-Founder & CEO
★★★★★
On teams at Vivint · Aptive · RIDD
★★★★★
On teams at Vivint · Aptive · RIDD
[08]Answers_
Frequently asked questions
01What is Parlay, and how does its AI sales coaching work?
Parlay is the first OAM, or Opportunity Acceleration Machine: it turns your sales conversations into deals, matched to the right prospect or account, with a likely dollar value, the next step, notes and tasks, and who to follow up with first. On top of that, it coaches you: every pitch is scored, and you get a Double Down, the one thing to work on next, with a three-step plan. Record on your phone or the Parlay Chip. It works alongside your CRM, or without one.
02How is Parlay different from call recorders like Gong or Chorus?
Call recorders save hours of audio that nobody reviews, and most sales tools exist to track the rep. Parlay works for the rep. Every pitch gets scored, and you walk away with your next move, what the deal is worth, and the one habit to fix. Managers get every rep scored and the team's weak spots ranked, so they know exactly what to coach this week.
03How fast can I get started?
A rep can start today: your first 5 hours of pitches are coached free, with no card. Teams are live in under a week. It starts with a 15-minute demo with the founders, then we set Parlay up around your scripts and objections.
04Does Parlay actually make reps better?
Yes. Reps on Parlay sold 40% more in their first year. Our 51 lowest-starting reps improved their weakest skill 19% from their first 10 pitches to their latest 10. Because every pitch gets coached, not just the few a manager has time to hear, reps fix the habit costing them the most while it still matters.
05Does Parlay replace my CRM?
No. Parlay works alongside your CRM and can update it for you, so it gets fed without you typing. Your CRM tracks deals for the company. Parlay helps you move them.
06How much does Parlay cost?
For reps, your first 5 hours of pitches are coached free, with no card. After that it's $20 a month for 25 hours or $50 a month for 65 hours, with no contract. For teams, pricing starts at $65 per seat per month on an annual plan, and seat minimums apply.