Articles & insights
[01]For reps and managers_
Plain advice on winning more pitches, fixing the habit that costs you deals, and coaching a team that closes.
Aug 8, 2026
ROI & Strategy
By Taylor Galbraith / Co-Founder & CTO
High-Ticket B2B Cold Calls Need Better Questions, Not Better Tricks
Senior B2B buyers spot cold-call tricks instantly. How to earn the next conversation with a real reason, better questions, and a specific ask.
Aug 7, 2026
ROI & Strategy
By James Biesinger / Co-Founder & CEO
The Modern Auto Sale Starts Before the Test Drive
Car buyers arrive having done their research. How salespeople build on it: better questions, a test drive built around their reasons, and straight numbers.
Aug 6, 2026
ROI & Strategy
By James Biesinger / Co-Founder & CEO
Virtual Life Insurance Sales: Make the Invisible Feel Understandable
Selling life insurance over video or phone means making an invisible product clear. Habits that help agents lead with people and speak plainly.
Aug 5, 2026
ROI & Strategy
By James Biesinger / Co-Founder & CEO
High-Ticket Sales Without the High-Pressure Hangover
Pressure signs deals that come back as cancellations, refunds and silence. How high-ticket reps trade urgency for clarity and close deals that stick.
Aug 4, 2026
ROI & Strategy
By Brooke Roney / Co-Founder & CGO
Solar Sales Has Entered Its Proof Era
Homeowners arrive skeptical and researched. The solar reps winning now lead with the bill, show their assumptions, and say the hard parts out loud.
Aug 3, 2026
ROI & Strategy
By Brooke Roney / Co-Founder & CGO
How Pest Control Teams Can Win More Doors Without More Pressure
Door-to-door pest control reps win more doors with sharper observations and better questions, not harder pushing. A field playbook for reps and managers.
Jun 7, 2026
Risk Management
By Brooke Roney / Co-Founder & CGO
5 Hidden Risks of Adopting AI Sales Coaching (and How to Avoid Them)
AI sales coaching can produce extraordinary results — or it can quietly damage your team. Here are the five risks nobody mentions in the vendor pitch, and the operational guardrails that prevent each one.
Jun 6, 2026
Implementation
By James Biesinger / Co-Founder & CEO
The Quiet Killer of Sales Pipelines: Inconsistent Discovery
Most lost deals are not lost in negotiation. They are lost in the first 15 minutes of the first call. Here is why inconsistent discovery silently kills pipeline — and the operational fix.
Jun 5, 2026
Implementation
By Brooke Roney / Co-Founder & CGO
The Manager's Dilemma: Coaching at Scale Without Micromanaging
Every sales manager wants to coach more and micromanage less. Most do the opposite without meaning to. Here is what causes the drift, and the operating model that fixes it.
Jun 4, 2026
ROI & Strategy
By James Biesinger / Co-Founder & CEO
Why Your Best Closer Is Sometimes Your Worst Trainer
The top rep on every sales team carries a private playbook — part skill, part instinct, part habits they cannot explain. Promoting them to trainer rarely produces more top reps. Here is why, and how AI coaching changes the math.
Jun 3, 2026
ROI & Strategy
By Brooke Roney / Co-Founder & CGO
Why Most Sales Coaching Feedback Arrives Too Late to Matter
The half-life of useful sales coaching is hours, not days. Here is why traditional 1:1s and call reviews are coaching theater — and what to do about it.
Jun 2, 2026
Technology Selection
By James Biesinger / Co-Founder & CEO
What "Coverage" Actually Means in AI Sales Coaching
Every vendor claims 100% coverage. Almost none of them deliver it. Here is how to separate marketing math from the only number that actually changes rep behavior.
Feb 19, 2026
ROI & Strategy
By Brooke Roney / Co-Founder, Parlay
How to coach a sales team with AI: a step-by-step guide.
AI sales coaching isn't plug-and-play. Here's the complete playbook for rolling out AI coaching that your reps actually use, your managers actually trust, and your revenue actually reflects.
Feb 12, 2026
Technology Selection
By James Biesinger / Co-Founder, Parlay
Parlay vs. Gong vs. Chorus: which sales coaching tool is right for your team?
Gong and Chorus record calls. Parlay actually coaches reps. Here's an honest comparison of the three platforms and which one fits your team's needs.
Feb 5, 2026
Risk Management
By Taylor Galbraith / Co-Founder, Parlay
How to reduce sales rep turnover with AI coaching.
Sales rep turnover costs $100K-$300K per head. Here's how AI coaching attacks the root causes of attrition—poor development, inconsistent feedback, and slow ramp times—so your best reps stay longer.
Jan 28, 2026
Implementation
By Brooke Roney / Co-Founder, Parlay
How to onboard new sales reps in half the time with AI coaching.
Most sales teams take 3-6 months to ramp new hires. AI coaching cuts that in half by giving every new rep expert-level feedback from their very first call. Here's the playbook.
Jan 21, 2026
Implementation
By James Biesinger / Co-Founder & CTO
AI Sales Coaching for Home Services Teams: The Complete Guide
Learn how AI coaching helps HVAC, plumbing, roofing, and other home services sales teams close more deals, shorten sales cycles, and build customer trust at the door.
Jan 14, 2026
ROI & Strategy
By Taylor Galbraith / Co-Founder & COO
Building a Sales Coaching Culture: From Manager-Led to Team-Wide Development
Learn how to build a coaching culture that drives accountability, accelerates skill development, and transforms your sales team from top to bottom.
Jan 7, 2026
Implementation
By Brooke Roney / Co-Founder & CEO
AI Sales Coaching for Door-to-Door Teams: The Ultimate Guide
Discover how AI coaching is transforming D2D sales teams with real-time feedback, faster onboarding, and data-driven coaching that works in the field.
Dec 30, 2025
ROI & Strategy
By James Biesinger / Co-Founder & CTO
The Complete Guide to Sales Gamification: How to Motivate Reps Without Gimmicks
Learn how to use gamification to drive real behavior change on your sales team—backed by data, powered by AI coaching, and designed to last beyond the initial excitement.
Jan 15, 2025
ROI & Strategy
By Brooke Roney / Co-Founder, Parlay
How to measure the ROI of AI sales coaching.
Most sales leaders know coaching works—but struggle to quantify it. Here's how to calculate the real ROI of AI-powered sales coaching and prove the business case to your team.
Jan 8, 2025
Implementation
By James Biesinger / Co-Founder, Parlay
5 signs your sales team needs AI coaching right now.
Not sure if AI sales coaching is right for your team? These five warning signs mean you're leaving revenue on the table—and your reps are feeling it too.
Jan 8, 2025
Risk Management
By Taylor Galbraith / Co-Founder, Parlay
Why most sales coaching programs fail—and how AI fixes it.
80% of sales training is forgotten within 90 days. Here's why traditional coaching doesn't stick and how AI-powered coaching creates lasting behavior change.
Dec 2, 2024
Technology Selection
By Brooke Roney / Co-Founder, Parlay
AI sales coaching vs. conversation intelligence: what's the difference?
Recording calls isn't coaching. Here's how to tell the difference between conversation intelligence platforms and actual AI coaching—and why it matters for your team's performance.
Nov 20, 2024
ROI & Strategy
By James Biesinger / Co-Founder, Parlay
Beyond close rates: how to measure the full impact of sales coaching.
Close rate is the obvious metric—but it's not the only one that matters. Here's how to measure coaching impact across ramp time, rep retention, deal quality, and team consistency.
Nov 5, 2024
Implementation
By Taylor Galbraith / Co-Founder, Parlay
How AI coaching fits into your existing sales tech stack.
Already running a CRM, dialer, and video platform? Here's how AI sales coaching integrates with the tools your team already uses—without adding friction or disrupting workflows.
Oct 15, 2024
Implementation
By Brooke Roney / Co-Founder, Parlay
How to scale sales coaching when your team is growing fast.
Growing from 10 reps to 50? Or 50 to 200? Here's how AI coaching ensures quality doesn't collapse as your sales organization scales.
Sep 28, 2024
ROI & Strategy
By James Biesinger / Co-Founder, Parlay
What does AI sales coaching actually cost?
Tired of vague pricing pages? Here's an honest look at what AI coaching costs, what drives the price, and why most teams see ROI in the first month.
[02]Let's get started_
Running a team? See it on their pitches.
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James Biesinger
Co-Founder & CEO
★★★★★
On teams at Vivint · Aptive · RIDD
★★★★★
On teams at Vivint · Aptive · RIDD