Vivint lifted close rates 24% and cut summer turnover 38% by coaching reps from their first door.

Vivint's sales managers were stretched thin across thousands of seasonal reps spread over dozens of markets. Each summer, a massive wave of new recruits hit the doors with minimal ramp time, and managers could only ride along on a tiny fraction of pitches.

The door-to-door model meant reps were in the field solo most of the day, pitching smart home security systems to homeowners with zero real-time oversight. Managers relied on end-of-day debriefs and occasional ride-alongs to coach—covering maybe 5% of total interactions. New reps took 4-6 weeks to hit their stride, and many churned before they ever got consistent guidance. Top performers had techniques that worked, but there was no scalable way to capture what made them great and transfer those skills across the org. With thousands of reps and a short summer selling season, Vivint needed coaching that could move as fast as their business.

Parlay gave Vivint AI-powered coaching on every single door knock—instant, specific, and scalable across every market.

Parlay integrates directly into Vivint's field workflow, analyzing every sales conversation in real time. After each pitch, reps receive immediate, specific feedback on what they did well and exactly where to improve—from handling the initial homeowner objection to closing on security packages. Regional managers get dashboards showing rep performance trends, market-wide patterns, and exactly where to focus their limited coaching time. Instead of riding along on a handful of pitches per week, managers now have visibility into 100% of conversations and can zero in on the reps and moments that matter most. New summer reps ramp faster because they get coaching from day one—not week three.

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What changed at Vivint.

• Close rates increased 24% within the first summer season
• New rep ramp time cut from 5 weeks to under 3 weeks
• 100% of door-to-door pitches now receive AI coaching feedback
• Summer rep turnover reduced by 38%
• Top performer techniques identified and replicated across all regions